KODAK emerged from bankruptcy in 2013 and vowed to focus on their legacy of inventing film!
To celebrate their heritage, the New York photography equipment company have gone retro with their logo and packaging recently; They’ve dropped the iconic Kodak K from their logo. This version was designed by Peter J. Oestreich and was used by the company till 2006.
Their trademark red and yellow colors will still be used throughout the company’s packaging, marketing, and general branding. The firm have recently announced that they would soon be releasing a new smartphone camera that is made specifically for photographers.